Final Project

CELEBRITY ENDORSEMENT IN INDIA[pic] FACULTY GUIDE Prof. Saibaba SUBMITTED BY Saurabh Srivastava PGDM (Marketing) Roll no. M2-49 SIVA SIVANI convey OF MANAGEMENT KOMPALLY SECUNDERABAD (2007-2009) flurry of contents S. No. Name Page 1 substructure to the case 6 2 Relationship between a Celebrity & a Brand 10 3 Is value advertising effective?

16 4 Literature round 23 5 The argument for Celebrity endorsement 34 6 The argument against Celebrity authority 37 7 Brand, Celebrities & Consumer 40 8 Measuring a Celebrity Endorsement 53 9 investigate Objective and Methodology 59 10 Survey results 61 11 Findings 71 12 Summary and managerial implications 76 13 Conclusion 73 14 appurtenance 1 & 2 ! 80 executive director SUMMARY The stray is to study and dismantle the impact of credit endorsement on a honey oil consumer. It is a sincere effort to understand the consumer perception for celebrity endorsement, to hear and understand its effectiveness and to know the benefits and drawbacks associated with celebrity endorsement. This project depict suggests how a celebrity can help a consumer in identification of a product. It also includes details around the consumers views about the use of celebrities in brand progress by an...If you want to get a full essay, target it on our website: OrderEssay.net

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