Microsoft Canada, XBox Executive Summary Microsoft Canada is preparing its marketing plan for the Xbox over the flood tide form. The Xbox was launched the previous year and positioned as the complete home cling to solution combining video gaming, the Internet and DVD playback. The Xbox is the most(prenominal) strapping gaming console on the market, but faces severe competition in its product family unit. The Sony Playstation 2 is the market loss drawing card with over 50% of the console market. Microsoft also faces competition from Nintendo and their GameCube. Microsofts goal is to become the market leader in the grade by dethroning Sony.
In purchase order to a ccomplish this goal Microsoft Canada m octogenarianiness develop its marketing plan for 2002. Specifically, Microsoft must decide which order market to focus their efforts on. Specifically, they need to decide whether or non to sojourn focussing their attention on the male 16-24 year old heavy gamer which is also the target segment of Sony. Or, do they shif...If you emergency to get a full essay, order it on our website:
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