Andy Warhol Consumer Research

ANDY WARHOL: CONSUMER RESEARCHER ABSTRACT - This paper breaks out of the box by discussing the effect of the subterfugeist Andy Warhol as a form of consumer research. The paper asserts that Warhols c beer- successful artist, experimental filmmaker, prolific writer and diarist, celebrity-offers insights into consumer culture that reinforces, expands, and illuminates aspects of traditional consumer research. Through illustrations, criticism, and interpretation, five specific areas of consumer research that Warhols smutty market might contribute to are introduced: brand honor; clothing, mood and beauty; renderry; packaging; and self-concept. This project joins recent efforts by consumer researchers to include humanities base methods such as literary criticism and semiotics into the consumer researchers toolbox. I complete America and these are some comments on it. The image is a statement of the symbols of the harsh impersonal products and brash freelan ce(a) objects on which America is built today. It is a projection of everything that goat be bought and sold, the practical but important symbols that sustain us. - Warhol 1985, p. 78 Humanities based research has changed the parameters of consumer research.

Groundbreaking applications of semiotics (Mick 1986), literary theory (Stern 1988; 1989) postmodernism (Firat and Venkatesh 1995), news report (Jones and Monieson 1990), visual studies (Scott 1994)to- name a few-have broadened the consumer researchers alette, adding utilitarian tools to an interdisciplinary paintbox. Belk proposes that art offers a useful medium to cultivation consumption-citing literature, comics, painting, photography, etc., as valuable rec! ords of materialism and non-traditional sources of data for consumer researchers (Belk, 1986). Art and cognizance do differ in their methods, biases, and purposes, Belk insists, but there is untold more overlap than is ordinarily thought. He concludes by suggesting that uses of art in research are attempts to draw...If you want to get a full essay, order it on our website: OrderEssay.net

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