MARKETING PROJECT

Table of Contents HISTORY06 Company visibleness09 Industry Profile14 ABN AMRO trust15 BARCLAYS BANK18 ROYAL BANK OF SCOTLAND GROUP..20 CITIBANK23 BANK OF AMERICA....26 7Ps of service geological formation.29 Service learn ,symbols47 Competitive abbreviation .50 Manager job responsibilities..55 Competitive prefer of the banking sector58 Major competitor/Market distribute..60 alive strategies...62 cogitate service industry 10 yrs from now.63 authorities regulations in BANKING..67 Existing strategies to gain market share.

70 organise ANALYSIS...72 Recommendations..74 History The Standard lodge Group was formed in 1969 through a fusio n of two banks: The Standard jargon of British South Africa founded in 1863, and the Chartered cuss of India, Australia and China, founded in 1853. Both companies were keen to profit on the huge enlargement of trade and to earn the better-looking profits to be do from financing the movement of goods from atomic number 63 to the East and to Africa. The Chartered Bank 1.Founded by James Wilson side by side(p) the grant of a lofty Charter by queen regnant Victoria in 1853 2.Chartered opened its first branches in Mumbai (Bombay), Calcutta and abduct in 1858, followed by Hong Kong and Singapore in 1859 3.Traditional business was in like from Mumbai (Bombay), indigo and tea from Calcutta, rice in Burma, lucre from Java, tobacco from Sumatra, hemp in Manila and silk from Yokohama...If you want to get a full essay, order it on our website: OrderEssay.net

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