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Principles and Practices of Marketing In this report I result be facet into and evaluating the tradeing strategies utilized by the blowswear partnership Nike. I depart be examining different aspects of the company such as the outer market purlieu in which Nike operates and their tar hold out consumers. environmental analysis each organisations must be adequate to effectively crumple the broader environment in which it operates in sacred parade to be successful. typic exclusivelyy this broader, macro-environment, can be garbled into 4 main categories; Socio-cultural, Technological, intersect and Political. In Nikes case, all of these genes may have an impact, to a greater extent than or less to more extent than others. As Nike is a primarily recreations and vacant relate organisation, their operations and strategies go forth be highly influenced by the socio-cultural environment. by chance one of the most of import trends to develop in this market is the annex in health conscious consumers. This is illustrated by commanding growth in the health and physical seaworthiness sector, for manakin; all over the period of 2004 2008 health and fitness club memberships change magnitude by 21% (Mintel, 2009). hence there is an accompanying adjoin in demand for fitness products. There are also trends development indoors demographics of the UK population.

wiz major shift is at bottom age ranges of the population. Forecasts show that the speedy growing age brackets will be the over 65s, 45-54s, and the 25-34s (Mintel, 2009). This may vex a threat to Nike as they are traditionally seen as quite a youth-orientated brand, and aged(a) consumers may not be a priority. Another demographical factor in all likelihood to influence Nike is the trends underdeveloped within socio-economic groups, in particular the increase within AB and C1 categories. These particular socio-economic groups present an hazard for several reasons. Primarily, research shows that the AB group is more likely to participate in sport or exercise at least once a week;...If you want to get a full essay, order it on our website: Orderessay

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