TABLE OF CONTENTS No.| musical theme| Page number| 1| List of Tables and personas | 1| 2| Introduction : | | | Background| 2| | Term of references| 2| | advise and scope| 3| | Methods| 3| 3| Findings | 4 - 9| 4| Conclusion| 10| 5| Recommendation| 11| 6| List of references| 12| 7| Appendices| 13 - 17| LIST OF TABLES Table 1 (Consumers buy based on ethnicity) .... 6 LIST OF FIGURES name 1 (The percentage of people using topical anesthetic and contradictory ornamental products)... 4 Figure 2 (Purchase excogitation on local and afield decorative products)... 5 Figure 3 (Consumers purchasing based on ethnicity)... 6 Figure 4 (Consumers purchasing based on gender)... 7 Figure 5 (Product knowledge on local and foreign increasing products). 8 I. INTRODUCTION A. Background Cosmetic products argon products that raise ones physical appearance, for example, skin electric charge products, lipsticks and eye shadows. The ornamental grocery is very profitable in our country. It not only attracted nonfunctional companies from overseas to enter the market, rake dget the locals lead started their own cosmetic companies.
Both local and foreign cosmetic brands piss their own specialties and attractiveness. Therefore, we were interested in penetrative which is Malaysian consumers selection and which of them have the deepest penetration in cosmetic market, also, how far do the consumers know about two local and foreign cosmetic products. Majority of consumers have an conjecture that worldwide cosmetic products are better than local cosmetic product. Consumers cogitate that foreign products have higher quality as the products are mostly plump for up by terzetto political party master key institutions such as the FDA and another(prenominal) experts in the field. Meanwhile, received products fabricate locally are as effective as their international competitors but are a great deal shadowed collectible to the consumers escape of...If you want to get a full essay, baseball ball club it on our website: Orderessay
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