Online Buying Project Proposal

Thought process The Indian e-commerce manufacture is still in its appear phase with whole 42 million Internet users (2007) at 3.7% penetration, but growing at 30% year over year. Nevertheless, the invention of internet has induced a paradigm shift of the conventional appearance people shop. scorn the economic slowdown, Internet sell in India grew by 38% (2007-09), r from each oneing Rs. 26 cardinal in 2009. The quick increasing online transactions has created a pack to regard how the knob perceives online purchases and if there all particular constituents which merchantman diverge the guests. The huge growth potential for online sell in India and its success flooring in US provides a coarse opportunity to body of work the factors which allure these purchases. Decision Problem A pile of studies have been conducted to read customer behaviour, not only to understand the customer, but to create marketing strategies for the companies based on the results. Online sell is a novel medium of retailing for India and divers(a) factors ( comparable price, trust, variety, convenience, availableness etc.) charm the customer purchases. In addition, variant merchandise categories influence in a different way on each customer segment and their purchases decisions.

The objective of the case is to examine which factors influence online purchases and to set ahead understand the customer segments and product categories where the effect is most. The results pull up stakes be serviceable to online retailers in nightspot to encounter customer demands and compete effectively in the online market. seek Design Research bother: To conduct a diagnostic study to get a line the primary(a) factors the online customers takes into consideration when making purchases online in different product categories standardised books, apparels, electronics etc. Further, to investigate if any customer segments can be identified and if the segments relate more than strongly to a particular(a) factor than others. Methods: Interviews and survey...If you want to get a full essay, order it on our website: Orderessay

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