Marketing Myopia - MKT/421

Summary of Marketing Myopia Theodore Levitts work cl earlier lacks the sign of ill-consideredness; it is an early recognition of a phenomenon within most of the industries. Although, at the time, when this denomination was written, generally received selling strategies and the idea of merchandising desegregate were known to management, sales and market often got complicated as the same system to distribute goods to consumers. Industries near-sightings stopped them to experience the markets need. Managers unploughed producing the same product regardless to the change of customer inevitably, and shew to sell them on the market. However, Theodore Levitt sees a more(prenominal) overweight caper to the sedulousness. Managers inside the disparate industries fail to grant the attention itself, which their gild prospers within. The author points step up that the companies spend a penny to broaden their perspectives roughly their fabrication, and recognize the real industry itself. For example, companies, placing themselves within the fossil rock anoint industry, should recognize that they argon actually spargon of the energy industry, and should change their marketing strategies agree to this industrys need. The consequences of the naming trial of the right industry are dramatic. railroad track companies went check due to the misidentified industry. Railroad companies should have recognized that they were part of the oust business and should have changed their marketing mix match to this.

many industries are especially shortsighted in the identification of their market and customer inescapably. The oil industry is still accepted that oil is one of the basic of necessity of the customers. However, customers need transportation and not necessary oil. If any different convenient effect comes up to satisfy the customers need for transportation, the oil industry leave stooge be in trouble. Thus, the oil industry should be the freshman one to find more convenient solutions to satisfy the customers needs so it can preserve... If you ask to get a practiced moon essay, order it on our website: Orderessay

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